Lifeblood + Westfield → The Greatest Giftshop


There is one gift Australians don’t give enough of: blood. In collaboration with Westfield and Lifeblood, we opened the very first blood gift shop, designed to inspire shoppers in the giving mindset to give back.

The Most Magical Gift Shop was opened at Christmas in the country’s biggest retail space, Westfield Sydney. The pop-up saw a 600% increase in new donors, which resulted in over 500 lives being saved in time for Christmas.





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We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of  cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples. Always was, always will be, Aboriginal land.